Private Company. Founded: 1977. Employees: 4,007. Sales: $133.6 million (1998) SICs: 2052 Cookies & Crackers; 2051 Bread, Cake & Related Products; 5461 Retail Bakeries. Company History: Mrs. Fields' Original Cookies, Inc. bakes and sells specialty cookies, brownies, pretzels, and other baked goods. From one store started by Debbi and Randy
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So at age 20 Debbi Fields started her first cookie store at Liddicoat's Market in Palo Alto. She signed the lease under the name Mrs. Fields' Chocolate Chippery.
Second, the nation's economic downturn in the early 1990s hurt Mrs. Fields' Cookies. Many customers no longer could afford her expensive cookies (about $1 per cookie) and the value of her real estate declined. Last but not least, Debbi Fields's insistence on hands-on personal management and reluctance to franchise did not work.
However, with humble beginnings, Debbi launched into a worldwide celebrity and made her company, Mrs. Fields, the premier chain of cookie stores across the world offering a singularly indulgent treat time and again. Debbi is no longer directly associated with the company but continues to be an icon in business across the world.
About Mrs. Fields. Mrs. Fields is based in Broomfield, Colorado with a production and distribution facility in Salt Lake City, Utah. Debbi Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Today, Mrs.