Danishes are made traditionally with puff pastry, but Entenmann’s dough deviates from the norm. Instead of puff pastry with its flaky croissant-like texture, it uses an enriched dough more akin to brioche. To get that waft of vanilla from the danish, I use vanilla powder.
Entenmann’s was founded in 1898 in Brooklyn by a German immigrant. Later the company moved to Long Island and expanded its business with a home delivery service. Frank Sinatra was even known to be a regular customer. In 1959, the Entenmann family notably invented the now ubiquitous see-through cake box.
Maybe Entenmann’s got the junk food pass for its affordability (my father’s claim), or maybe it was because of its kosher dairy status. Price and kashrut may have been the reason my dad first bought an Entenmann’s cake, but it’s unlikely the sole reason we kept eating its pastries. Entenmann’s was founded in 1898 in Brooklyn by a German immigrant.
Three times a day, each day, the chief bakers at Entenmann's gather in "scoring sessions," where they taste and rate products that come off the factory line. If a product they taste doesn't earn at least an 8 out of 10 rating, it never makes it onto a delivery truck.