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A year ago, the Ferrero Group acquired Kellogg Co.’s selected cookie, pie crust and ice cream cone businesses in a transaction valued at $1.3 billion. The portfolio includes Keebler, Famous Amos, Mother’s and Murray cookies and Little Brownie Bakers, supplier of Girl Scouts cookies.
Company history. Little Brownie Bakers is the Keebler division still licensed to produce the cookies. Keebler was acquired by United Biscuits in 1974, headquartered in West Drayton, Middlesex, England. In 1995, United Biscuits sold Keebler to a partnership between Flowers Industries and Artal Luxembourg, a private equity firm.
Keebler's cookies, crackers, and the like have been American cultural staples for over 150 years. While the company has changed a bit over the years — it's since been acquired by another American giant, Kellogg — it remains a mainstay of cookie and cracker aisles nationwide.
Keebler was acquired by United Biscuits in 1974, [16] headquartered in West Drayton, Middlesex, England. [17] By the 1980s, Keebler had expanded into the bagged salty snack market, launching a string of successful and innovative snack chips such as Tato Skins, O'Boisies, and Pizzarias.