As of May 2019, SnackWells Devil's Food Cookie Cakes are no longer "fat free" as they now contain 3 grams of fat per serving and they are advertised as having an improved formula.
SnackWell's Devils Food Cookie Cakes are lightly covered in sweet marshmallow and delicious fudge icing. Free from high fructose corn syrup and partially hydrogenated oils, with 40% less fat than the leading brand of fudge and marshmallow cookie. They're a better-than-ever indulgent treat you and your family can enjoy. Keep them hidden.
SnackWell's is an American brand of foods that was introduced in 1992. Its products used to include fat-free cookies of a variety of flavors including creme, shortbread, and devil's food cake.
There was a cultural fixation on how to avoid getting fat at any cost, and SnackWell’s low-fat, low-calorie snacks offered a way to do that without denying yourself a treat. The Devil’s Food Cookie Cakes in particular became the must-have item of the season because of their delicious taste and promise of “health.”