Entenmann's was one of the first on the block to put irresistible, low-fat versions of its delicious baked goods in front of us at the supermarket. The company's specialty is its low-fat sweet cinnamon rolls that taste as good as any of the full-fat varieties produced by other popular brands. Source: Low-Fat Top Secret Recipes by Todd Wilbur.
Three times a day, each day, the chief bakers at Entenmann's gather in "scoring sessions," where they taste and rate products that come off the factory line. If a product they taste doesn't earn at least an 8 out of 10 rating, it never makes it onto a delivery truck.
You'll see a drawing of the same type of horse-drawn delivery wagon that William Entenmann drove back in 1898 in Brooklyn, New York, when he started his home-delivery baking service. The successful family business was passed on through the generations with little change in philosophy or goals.