The Keebler Company is an American cookie and cracker manufacturer. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-It (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin,...
Little Brownie Bakers is the Keebler division still licensed to produce the cookies. Keebler was acquired by United Biscuits in 1974, headquartered in West Drayton, Middlesex, England.
The Keebler Company is the second largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks.
Keebler did adopt Streitmann's Zesta saltine brand as Keebler's national brand of saltine crackers. Keebler-Weyl Bakery became the official baker of Girl Scout Cookies in 1936, the first commercial company to bake the cookies (the scouts and their mothers had done it previously). By 1978, four companies were producing the cookies.