"this was in todays paper, a throwback to the old recipe that used to be on the Quaker -oats box- worth a try according to the archiver." Preheat oven to 350°F. mix all ingreds, put in loaf pan and bake 1 hour.
The Quaker Oats website suggests varying the recipe by adding 1/2 cup frozen (thawed) or canned corn, chopped green pepper, mushrooms, 1/3 cup grated Parmesan cheese, parsley, or cilantro. You can certainly mix in any combination of these ingredients that strike your fancy. Another idea is to make the basic recipe without the ketchup and mustard.
In a large bowl, combine oats, ground beef, tomato juice, egg, onion, salt and pepper, and mix well with a fork. Press firmly into ungreased 4 x 8 inch loaf pan. Bake for one hour. Let stand five minutes before slicing.